Most of us are aware of the value of a website presence on the Internet. Whether we like it or not, in our modern online world, for a business to bury its head in the sand and ignore this trend can mean commercial suicide. In these days of austerity our businesses need all the help they can get to keep pace with frugal consumer shopping and the insidious supermarket leviathans.
This is one of my favorite methods for finding dofollow Profesional profile and other linking opportunities. Here’s what you do. Search in Google with the main keywords in your niche. Note the top 10 (or 5 or 20, it doesn’t matter) website URLs. Then go to Yahoo! Site Explorer and display the incoming links to that particular URL. Go to each URL, especially if it’s a blog (indicated often by the word “blog” in the title), and then go to those blogs.
To be a legitimate part of the community, you need to be reading and interested in the opinions and postings of other members – even if that is a select, high-end, few. Read what others are saying and comment: blogs, tweets, Facebook updates, LinkedIn news, etc. Use the search function. Find and save the links that let you track current hot topics of discussion. Using the tools properly and saving the search results as bookmarks will save you time and let you go straight to what interests you.
Low competition. Don’t pick a topic that is outrageously competitive, like “online radio”. Check the second page of Google results Business profiles to see if the competition is too fierce. Chances are, if you can make it to the second page, in the long-term you can make it to the first. Especially if you follow the below instructions.
First of all, the search engines love blogs. Google knows people love blogs because they’re constantly updated with fresh new content. So they give them great rankings in the search engines. That means you get tons of visitors to your blog without having to pay for advertising.
Facebook Fan Pages have another MAJOR benefit compared to profiles. All of their content and online blogs the page itself can be shared by any person or by any other page. Individual profiles and status updates from individual profiles can not be shared by other users. The majority of businesses use Fan Pages so when you have an individual profile for your business it does not allow other businesses to follow you.
Which was great. However, what really drew me in and got me hooked was the personal profiles of the two chiropodists. It almost didn’t register at the time, but learning about the actual people involved; their experience, their goals and aspirations, their qualifications, areas of expertise etc. made me feel I knew them slightly. Made me feel I could trust them somehow. They had faces I could see and identify.
The key to a great LinkedIn experience is participation. It’s not enough to pop in once in a while and update your profile or to simply link your Twitter stream.