Linkedin is considered the premier destination site for professional networking and that also includes job search activities. I have been a Linkedin user for years and have experienced it from both sides of the equation, as a Recruiter and job seeker. In each instance, I have found it to be a valuable tool. As important as Linkedin is becoming I still find there are a lot of professionals out there who are not using it. Don’t take Linkedin lightly. A Linkedin profile can make or break your job search.
A website lets you highlight your strengths. And unlike fixed formats on job portals that millions of others also use, you can use the website to showcase your best skills for the job that you covet. Are you a graphic artist or photographer? A fancy portfolio is a must to show off your project work. Are you a researcher with many awards and papers presented? Just add a page with all your publications, appearances etc. with hyperlinks to the actual content.
Tell them what you’d like: Why do you want to connect with them? What are you looking for and what are you offering in return. Is it simply that you feel it would be a good relationship. Are you looking for specific information or are you interested in meeting with by phone or in person?
Find like minded people and make plenty of connections, use social media like twitter, MySpace, Facebook and use Facebook groups in your market or close to your market, linkedin, blog’s and any other social networking site you can think of.
Another way to build natural links to your website is through social media sites like Facebook, Jeffrey Seward Machin, MySpace and Twitter. These sites allow you to set up a user profile where you can add information about you and your company including a link to your website.
Your profile needs to be 100% complete – linkedin profiles states that you are “40 times more likely to receive an opportunity” when your profile is 100% complete. This helpful video series even lists all the requirements for a 100% complete profile. Since LinkedIn changed it’s requirements in February 2012, you have no excuse to leave it unfinished.
Work in Retail – With Christmas fast approaching many retailers will look to hire many part-time or casual staff to help with the extra demand. It may not be the most stimulating job, but it’s still a good way to make some extra cash on the side.
Want to spread out your efforts? Go ahead and rally the troops to help you out with your marketing. Know a great designer? Do a trade out for help with a web design project. Have opinionated friends? Give them space to post on your blog. Combine efforts with others for a more effective marketing mix overall.