How Does Social Media Fit Into Your Online Marketing Plan?

Social media has been getting a lot of attention. It seems like you can’t turn on the tv or radio without hearing some ad imploring you to follow a merchant on twitter or visit them on Facebook. Maintaining all of those accounts can take some time. A lot small business owners just don’t have time to manage their social media profiles. This is where you come in. The rest of this article will give you some tips on how you can become a social media assistant.

Social media marketing gives you an edge over larger competitors. Studies show that most companies are not yet adopting social media, leaving a sweet gap for the “little guy” to do big business in that space.

Get on Twitter I know, I know. To some it seems like a silly waste of time. However, as an avid user myself, I can tell you that you can get new business from twitter, new JV partnerships, website traffic, referrals, content, feedback for new services that you are working on for your business and much more.

An extremely successful copywriter who wrote a glazing article on how he thought social media was poo-poo and he had no intention of getting involved in 2009 is now using get inspired regularly in his internet campaigns.

Don’t make a job to post 15 posts in 10 minutes and then that’s it for the rest of the day, post through the day via your Phone, to bring that social interactivity in your social media.

Each of them has struggled with the internet, but each of them stuck with it. Now they have a viral following. I don’t think you could be into internet marketing for months without being tempted to get social media profiles on one of these guys lists.

Be realistic, and let your presence on these sites develop organically. Much like the language/country analogy, it takes time to get acclimated to a new culture and to become more effective at communicating according to the social norms of that culture.

So, make sure your message is consistent across all your company’s marketing activities, cross pollinate your links to all your accounts, and repurpose your material into something new and fresh. Your home business reputation and brand will look more professional and ultimately lead to more sales.

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