Facebook was created as a social networking site, that’s true, but its business model has changed. These days, people use Facebook to hawk their goods and sell their wares. For music artists and bands, they have also started to use Facebook as a tool to sell music online. Isn’t that great? You make friends and even manage selling your songs and increase sales of your newly released track or album. Having a Facebook account also guarantees you a fan base – in short: loyalty – and consumers of your music. It’s a win-win!
NY Rock Music Examiner: With the use of the internet and social networks, and You Tube and the demise of many major labels , has music blog submissions been easier or harder to get noticed?
The most important thing you can do to promote your music is to plan. Let me say that again, plan, plan, plan. It’s so many avenues to take during the music process that it’s easy to get sidetracked by something that sounds like a great deal. I don’t fall for something in promotion if it’s not in my plan. Questions to ask while promoting your music would be, Who will I reach? How can I reach them? When will I reach them? Make a reaction statement simply stating what you want your audience to do. Another important step is to write down everything about your audience that you can. What stores do they visit? What clubs do they attend. What do they eat? Everything so you know how to reach them.
The point of selling music online comes from exposure. At the first instance of an Internet search, your artist or band name should be on the ready. The search results should show you. From there, you’ve captured your audience and now learn not to let them go.
Britney has a strong team of promoters who have made sure that (in the beginning) she was seen as an innocent, yet sexy pop princess. Even when things took a turn for the worse (shaved head, rehab etc.), Britney still received so much publicity and promotion that she remained one of the most sought after figures in the world. A little bit of talent, a relatable image and a great marketing team is definitely the recipe for success – just ask Britney.
Create a press release and media kit for distribution to entertainment media like TV, radio stations, newspapers, magazines, etc. Be ready to go when you have found the person in the media organization to send these to.
Music promotion – If you have a love for music why not start putting on gigs in your local area. The secret is to book and pay for a main band who will pull in lots of fans then get three other bands to play for free. You can charge a good price on the door which will pay for the main band and you keep all the profits. Just promote the gigs on Facebook and MySpace and you have just started a promotions company!