We talk to our clients often about what social media can do for their businesses, online and off. Most of the time we find they know they should be using those channels, but they’re not quite sure how.
Speaking of blogs… One of the most powerful ways to not only improve your social media popularity but also your overall effectiveness in online promotions and search ranking optimization is to create and maintain a blog. Use your blog to deploy all of that great new content and promote it through your social channels. If you post a great article on your blog about your latest and greatest product release, be sure to link up your social accounts so that your blog content is automatically announced on your social sites.
In tribes around the world, it is all about community and belonging to that community. It is the same in social media. Recently I described the community we are building within a project as an “empowered tribe” and some people got it- and well, others did not.
Over and over again, the same people are retweeting my content, but I’m not gaining anything or anyone new to my business. Nothing is moving forward. Here’s your fix: Utilize game mechanics. What this means is that you link your marketing efforts together, creating a natural interaction between your different efforts. This can encourage your follower to more deeply engage and in more than one area. Search game mechanic to learn more.
If all you post is self-promotional links and requests, you will eventually become a part of the “noise” and ultimately be filtered out by your target market. They may not unfollow or delete you, but they will begin to scan over your posts and tweets without even realizing it.
One second you’re on LinkedIn giving your expert advice, and then next you’re Tweeting out all your blog posts while trying to have a conversation with that interesting prospect, all the while, keeping your Facebook up to date. What’s the solution? Add a ONG Token dashboard!
Ashton Kutcher said “One person’s voice can be as powerful as an entire media network,” once he surpassed 1 million followers on Twitter, beating CNN. He described this achievement as the “democratization” of the media. I have to wonder. Wasn’t the media democratized before? What makes it now a “democracy” because one man can reach 1 million people?
No- not really. It is simply marketing that puts PEOPLE FIRST- not profits. It put RELATIONSHIPS FIRST- not results. And it puts GIVING FIRST- not grabbing for their checkbook.