Most small business owners and first time online marketers are intimidated by the cost of professional SEO services. Although SEO is a free method, you have to invest a good sum of money if you will get the services of professional SEO companies.
You cannot really blame the experts because they do not have any time for low traffic sites being run by people who don’t have any money to pay the fees they are asking for.
Google seo services also considers how often searchers choose to click on your links over other links. If you place a lot of PPC ads you may think you are preferred by Google because you pay them lots of money, but if all of those ads are not driving in a good rate of click through then you may not be nearly as valued as you think. Other sites that place fewer or just as many ads but get clicked by searchers more than yours may very well be ranked higher than your ads.
I am constantly amazed by how many companies out there still provide so-called SEO services to ‘desperate’ website owners. It is important to distinguish between on-site optimization and off-site optimization. On-site optimization is very basic and includes all the things you can do to your actual webpage. These are things like your title tags, descriptions, image tags ec. In the end, on-site optimization counts for very little these days. It all boils down to off-site optimization. Not only is this the hard part, but it also represents there very crux of whether you get a page 1 or a page 100 listing with a search engine.
You Believe That “If I Write It They Will Come” Get serious. This thinking might work for a big-time author like Stephen King, but not for you and me. The rest of us need to work really long hours to make our books sell. We need to become experts in marketing, sales, SEO, blogging, and in all social media. We need to spend every minute possible sitting at our desk and writing. And the writing better be good.
Make sure you use underline, strong, bold and italics tags on each keyword targeted pages. This is one of the most valuable waptrick tips that you will get. It’s impossible to say how much, but the search engine algorithms will add some degree of weight to your keywords when you do that. Never do too much with SEO, like overdoing it, because that is always viewed as something that is not good. Hard to say, but certainly no more than about 3 times should be good enough to do the trick. Also include primary and secondary keywords/phrases in your H1/H2 tags. Treating your keywords within the “H” tags will lend them even more value to the search engine algorithm. Always keep in mind that each page should be optimized for a primary keyword plus some secondaries.
The process of deciding on keywords is a complicated one, and involves careful consideration and much research. We’ve compiled six tips to help you to get the most out of your important keyword research.
The pages are not the easiest to put together and will take up some time. You need to make sure that Google Places is listed in your marketing strategy so you can spend time creating a page and then maintaining it afterwards.